Colegio de San Juan de Letran, in partnership with the Advertising Foundation of the Philippines, will convene delegates from various schools when it holds AdSpeak ‘17, a student convention on values advertising. Letran and the Ad Foundation are co-presenting AdSpeak ’17 since they share the same goal of promoting values and worthwhile advocacies in advertisements.
The event, which will take place on March 10, will be held at the Student Center Auditorium of Colegio de San Juan de Letran in Intramuros, Manila. Admission is free on a first-come, first-served basis.
AdSpeak ’17 aims to impress on future communicators the importance of advertising with positive values. Advertising experts will share their insights during the whole-day affair. Among them are Melvin Mangada, Partner & Chief Creative Officer, TBWA\Santiago Mangada Puno; Titus Arce, Managing Director, Dentsu Jayme Syfu; Alan Fontanilla, Managing Director, MullenLowe Open Phils.; Maya Ambalada-Roldan, Business Unit Director, Y&R Phils.; Paolo de Leon, Creative Director, Aspac/Dentsu Aegis Network; Jethro Adriano, Chief Creative Officer, Project Junkie; and Paolo Agulto, Creative Group Head, DDB Singapore.
Aside from talks from resource speakers, AdSpeak ’17 will mount its Values Advertising Awards, Students’ Choice Awards and Online Choice Awards. Commercials that uphold values have been created and entered by student delegates in six categories: Print, Radio, TV, Campaign, Digital and Brand Communications.
The AdSpeak’17 student convention is sponsored by Enervon Multivitamins, The Linden Suites, Hawk Bags, The Luxe Box, Greenwich, URC, Mark Fragrances, The Soap Spot, Summit Media, DZUP, Wazzup Pilipinas, Take Off PH, Click the City and Adobo Magazine.