I've heard about Snapchat from a young OPM band when they were using it one night while we were waiting for other media friends for the intimate media gathering they organized. They were having fun doing selfies while manipulating them with several graphically animated enhancements that are somewhat humorous and laughable.
The only reason why I never continued using it was because none of my colleagues were using it, or I believe I was more into the other social media networks like Facebook, Twitter, and Instagram - my top three which is the same for almost everyone in the Philippines.
One probable reason was because posts had an expiration. This means they would not exist forever online. Your post will soon be gone unless you repost it. But I wanted the opposite, the more content that I publish, the better for exposure and media mileage.
I may be wrong when I later found out that there's an online influencer by the name of CyreneQ (Cyrene Quiamco) who's been very successful using Snapchat. I was amazed when she personally mentioned the amount that she earns through the use of Snapchat.
Learning she was a graphics artist before, I now know why she got into using Snapchat because of the numerous creativity made possible by the social app.