Tuesday, November 15, 2016
Globe Telecom Acquires New Way to Market Your Brand Via Video Push Notifications
Globe Telecom, through its Digital Ventures division and subsidiary company AdSpark, recently announced its partnership with Incoming Media for its mediaphoneX solution to power video notifications within selected mobile applications. First to integrate are SEATS, the restaurant booking app, and Mynt, the financial services app.
“The Philippines is one of the most dynamic mobile and digital countries in the world, and Globe and the AdSpark team are the perfect partners to take us into this market. We are excited about their level of innovation and hope to take what we learn in the Philippines to other markets in the Asia Pacific region.” said Mark Adams, CEO of Incoming Media.
Incoming Media is the leading mobile video engagement and advertising platform for brands and operators. The mediaphoneX solution uses predictive data analytics and intelligent content pre-loading to enable the creation of personalized, flawless mobile video experiences. Through the use of on-device, energy-efficient machine learning and context-based predictive data analytics, the Incoming platform learns and understands how each viewer consumes video on their device.
Alongside AdSpark, a Globe subsidiary that is data driven mobile first and digital marketing agency that delivers highly profiled campaigns depending on the need of its clients may it be location based or customized to consumers’ spending behavior, interests and others, have acquired mediaphoneX which is being used by SEATS, a multi-channel restaurant reservation platform that is available on both web and mobile.
SEATS aims to enhance the dining experience by providing diners an easy way to make table reservations 24/7 right on the mobile phone and by providing restaurants with the right tools to manage reservations more efficiently, improve in-house productivity and overall, provide their customers with better service. SEATS provides free, instant and guaranteed reservations at the top restaurants in the metro.
“Globe chose to partner with Incoming based on their unique technology. Their team has spent many years developing a mobile video notification that puts a quality user experience at the center of their solution. We are looking forward to seeing an increase in engagement and additional monetization opportunities for both SEATS and MYNT, and other applications to come.” said Glenn Estrella, Vice President of Globe Telecom’s Digital Ventures and President of AdSpark.
“Globe is always out looking for new innovations to help businesses flourish. Through this new acquisition of mediaphoneX, we have redefined push notifications from as simple as SMS to videos that direct you to the website,” Estrella stressed.
This video push notification technology is available through AdSpark and is currently being offered to Globe Telecom clients.