Thursday, October 13, 2016
#StayNegatHIVe Boomerangs to Win
LoveYourself and its partners, Dentsu JaymeSyfu and Rappler, won two bronze awards during the Boomerang Awards 2016 held at the PICC last night for the online campaign #StayNegatHIVe.
In particular, the #StayNegatHIVe campaign won Bronze Award for Digital Campaign under the sub category NGO's, Govt Institutions, Advocacies (Loveyourself and Rappler) and another Bronze Award for Digital Campaign Effectiveness under the sub-category Awareness (LoveYourself and Dentsu JaymeSyFu). Meanwhile, the campaign was also a finalist in the Digital Craft Category under the sub-category User Experience and Functional Excellence (LoveYourself and Dentsu JaymeSyFu).
#StayNegatHIVe is a comprehensive online campaign focusing on HIV awareness in time for the World AIDS Day celebration on December 1, 2015.
LoveYourself Executive Director Ronivin G. Pagtakhan echoed the campaign’s tagline that “HIV can appear in anyone’s story, and as advocates of HIV prevention, we have to do something about it.” He emphasized that greater awareness and education on HIV among other sexually transmitted infections are mostly needed by our fellowmen to protect themselves from contracting the virus.
#StayNegatHIVe gave a refreshing twist to HIV awareness by strategically incorporating the discussion on HIV basically to everyone’s story or write-up.
According to LoveYourself Deputy Head of Communications Paul Junio that it is a humbling validation that the organization’s efforts, by reaching more people through its digital campaigns, are not only recognized within the HIV advocacy but in mainstream media as well.
“There are still so many people who have not been reached and must be encouraged to get tested. That is why we will continue our HIV awareness initiatives in the digital space," Junio added
The #StayNegatHIVe campaign had one simple execution: The power of a Typo. LoveYourself website, Rappler and other media sites has shared 'HIV-fied' articles by turning the words with ‘HI’ or ‘IV’ to 'HIV' through the use of www.hivfy.com. The campaign also gained support from social media influencers and celebrities by sharing ‘HIV-fied’ articles on online platforms.
In 2008, the Boomerangs was incorporated by the Internet and Mobile Marketing Association of the Philippines (IMMAP), which represents advertisers, advertising agencies, publishers, content creators, and web developers. Since then, it has recognized Philippine advertisers and agencies whose campaigns and programs exemplified digital marketing effectiveness.
LoveYourself, a non-profit and 100% volunteerism group, is the leading organization in promoting HIV testing and awareness in the country. It offers free and confidential HIV testing, counseling, and peer education in its established community centers/clinics -LoveYourself Anglo along Shaw and LoveYourself Uni in Taft-Buendia. Both clinics are open every Wednesdays to Saturdays from 12:00 nn -7:00 p.m., and Sundays at 9:00 a.m.-2:00p.m.
The above photo shows LoveYourself Volunteers Kurt Silvano (2nd from left) and Paul Junio (3rd from right) are priding the Boomerang trophy together with (L-R) representatives of Dentsu JaymeSyfu Dom De Leon, Tabbi Tomas, JR Ignacio and the editorial staff from Rappler Krista Garcia and Mia Gaviola.
For more details on LoveYourself’s services, individuals may visit the group’s official website at www.loveyourself.ph or follow and like its social media channels: Facebook- @loveyourself.ph, Twitter- @loveyourselfph, and Instagram- @loveyourself.ph.