BREAKING

Connect With Us

Tuesday, October 25, 2016

New Era to Become the Official Headwear Partner of the NBA, WNBA and NBA D-League


Wazzup Pilipinas!

New Era and the National Basketball Association (NBA) announced today an expanded global licensing partnership that makes the brand the official authentic headwear provider of the NBA, Women’s National Basketball Association (WNBA) and NBA Development League (NBA D-League).

As the league’s official authentic headwear provider, New Era will exclusively produce caps for marquee NBA events, including the NBA Draft presented by State Farm, Conference Finals and NBA Finals, with key products like the NBA Draft Cap and Official Locker Room Championship Cap. The multi-year deal comes as the NBA celebrates its 20-year relationship with New Era, and will include marketing and retail activations within league and team platforms.

“We’ve been a partner of the NBA for many years and are excited for the opportunity to continue to work with such a storied league and its outstanding teams,” said Chris Koch, President & CEO, New Era. “We’re looking forward to using team and league logos to bring unique designs and styles to the market for both players and fans.”

As part of the expanded partnership, New Era launched the 59FIFTY fitted headwear collection for the start of the 2016-17 season, and will unveil lifestyle-inspired products during NBA All-Star 2017 in New Orleans. Additionally, New Era will produce all headwear silhouettes with current team marks, including the 9FIFTY Snapback, internationally.

“We’re very excited to grow our relationship with New Era and explore new ways to share premium product with our fans,” said NBA Vice President, Global Partnerships Lisa Piken Koper. “The NBA Draft and Finals will reflect our refreshed approach to the category.”

Merchandise will be available at www.NBAStore.com, www.neweracap.com, the Flagship NBA Store on Fifth Avenue in New York City, all NBA team venues, and at New Era flagship stores and retailers around the world.

About ""

WazzupPilipinas.com is the fastest growing and most awarded blog and social media community that has transcended beyond online media. It has successfully collaborated with all forms of media namely print, radio and television making it the most diverse multimedia organization. The numerous collaborations with hundreds of brands and organizations as online media partner and brand ambassador makes WazzupPilipinas.com a truly successful advocate of everything about the Philippines, and even more since its support extends further to even international organizations including startups and SMEs that have made our country their second home.

Post a Comment

 
Copyright © 2013 Wazzup Pilipinas News and Events
Design by FBTemplates | BTT