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Wednesday, October 26, 2016

CIAC, Qatar Airways Agree to Aggressively Market Clark Airport


Wazzup Pilipinas!

The Clark International Airport Corporation (CIAC) rolled out the business opportunities in the development of the Clark International Airport (CRK), with Qatar Airways laying down expansion plans to target upscale travelers going to destinations in Europe, the USA and the Gulf Cooperation Council (GCC) countries.

This, after President Rodrigo Duterte earlier announced the greater utilization of the Clark airport as international gateway, as a move to decongest the Ninoy Aquino International Airport in Manila. The other day Department of Transportation (DOTr) Secretary Arturo Tugade said that among the benefits from the recent trip of the President to China is the increase in flights through the CRK.

Officials of CIAC led by its President and CEO Alexander S. Cauguiran met Monday (Oct. 24) with Qatar Airlines country manager Paolo Pausini on further cooperation and strengthened partnership in developing and making CRK more active.

Qatar Airways is a major international carrier at CRK, with regular flights for its Clark-Doha route, servicing mostly overseas Filipino workers (OFW) in Central and Northern Luzon.

Pausini said Qatar Airways is looking to expand its market by developing leisure, business and corporate traffic to Europe, the USA and the Gulf countries by tapping into its network in the Philippines, South Africa, North Africa and the Middle East.

Qatar Airways Country Manager Paolo Pausini (2nd from right) and officials of the Clark International Airport Corporation (CIAC) led by OIC President and CEO Alexander Cauguiran (left) met yesterday to discuss collaborative efforts to market the Clark International Airport and Qatar Airways to increase passengers to include leisure, business, and corporate travelers for Qatar's network of destinations in Europe, the USA and GCCs (Gulf Cooperation Council) countries.
Pausini said Qatar Airways is now working on an 18-month marketing plan which he will offer to CIAC for the two companies to work together on. 

Cauguiran, for his part, said marketing for airport and the airlines operating at the Clark airport is a key part of CIAC’s plans and programs it is set to implement immediately.

“This is a plan of action we have approved during our recent strategic planning conference,” Cauguiran said, adding that CIAC will be conducting road tours to promote the flights at the Clark International Airport.

He also announced the development of a brand image for Clark.

“The marketing and branding campaign will target our catchment area like the Northern Philippines and the northern part of Metro Manila like Caloocan and Quezon City,” he said.

Cauguiran added that CIAC will be visiting many regions in the Northern Philippines, including the Camanava area during its road tours to inform potential passengers, particularly OFWs on the benefits and convenience of flying out and into Clark.

Pausini said Qatar Airways will cooperate in doing co-branding activities and roadshows together.

“It’s very important to promote Clark as even a better gateway to the crowded Manila,” he stressed.

Aside from Qatar Airways, Clark Airport is also host to other Middle East carrier such as Emirates Airlines that flies daily circular service via Dubai-Cebu-Clark. Others include South Korea’s Asiana Airlines and Jin Air via Incheon-Clark and Pusan; Dragonair via Clark-Hong Kong, Cebu Pacific via Singapore, Hong Kong and Macau and domestically to Cebu; Tiger Air via Singapore.

Above photo caption: Clark International Airport Corporation (CIAC) OIC President and CEO Alexander Cauguiran (right) and Qatar Airways Country Manager Paolo Pausini (center) discuss collaborative efforts to market the Clark International Airport and Qatar Airways to increase passengers to include leisure, business, and corporate travelers for Qatar's network of destinations in Europe, the USA and GCCs (Gulf Cooperation Council) countries. With Pausini is Mohamed Fayas Marzook, Qatar Airways Airport Services Manager for Clark.

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