Wednesday, October 26, 2016

Catalyst ‘Adventure-Proof’ Cases for Apple Devices Now Available at Power Mac Center

Wazzup Pilipinas!

Power Mac Center proudly welcomes lifestyle brand Catalyst to the family of Apple devices accessories available at their branches.

A media launch was held on October 25, 2016 at the Power Mac Center Rockwell Power Plant Mall where executives from both Power Mac Center and Catalyst were present to discuss the latest addition to the many brands carried by the Apple Premium Reseller. Power Mac Center Marketing Director Joey Alvarez welcomed the Catalyst brand represented by Andrew Lee, Business Development Manager of Catalyst.

Lee, aside from giving details about the brand and its products, also did a demo of an iPhone, enclosed inside one of their cases, dipped into water, to prove that it would still work afterwards. He even dipped into water his own iPhone which was also enclosed in a Catalyst case.

The Catalyst brand boast of 'adventure-proof' products that will keep your gadgets safe from risks of water, drop, dirt or shock. Since adventurers can be categorized into many kinds like surfers, mountain climbers, skateboarders, etc., it is of good relief for many risk takers and challenge seekers to find protection for their gadgets so they could carry them even at extreme events or places. After all, gadgets are nowadays no longer a luxury but a necessity. 

Many people cannot live without their gadgets which could be their iPhone or iPad. With the help of cases from Catalyst, their worries are lessened and their limitations went up a notch. Many can now relax and calm down when their gadgets accidentally fall on both land or water.

First and only waterproof case for the Apple Watch
Catalyst floating lanyard that keeps the encased device afloat
waterproof, dirt-proof, shockproof, and drop-proof cases for the iPhone 6S/6S Plus/SE
waterproof, dirt-proof, shockproof, and drop-proof cases for the iPhone 6S/6S Plus/SE
iPads are protected with Catalyst cases
Champ Lui Pio, lead vocalist of Hale, and brand ambassador of Power Mac Center, also participated in the raffle and awarding of prize to the best social media photo of the day.
Andrew Lee, Business Development Manager of Catalyst 
Dare to drop your iPhone in water. No worries, it is enclosed in a Catalyst case
Even though there are still some limitations like 5 meters and 30 minutes underwater, soon these might be a thing of the past as technology really is still a fast-paced phenomenon that the future comes so quickly like it was DC's speedster named The Flash - the fastest man on Earth, or his Marvel counterpart called Quicksilver.

But Catalyst accessories are not fictional as these superheroes because they are realities now available to everyone who value their gadgets, most reasonably because the data contained in our gadgets are highly important for us.

Power Mac Center Marketing Director Joey Alvarez

Andrew Lee, Business Development Manager of Catalyst

Andrew Lee, Business Development Manager of Catalyst, discuss the Catalyst case products

All video coverage will be uploaded soon at our official YouTube channel at

More photos at our official Facebook page at

iPhone enclosed in a Catalyst case

Below is the official press release from the event:

Ever wanted to take your Apple device to the outdoors but can’t, lest you risk it being broken? Or to the beach, but didn’t want to be bothered by plastic pouches or bulky dry bags? With award-winning cases from global brand Catalyst now available at Power Mac Center, you can take all the adventures you want without worrying about your precious devices.

Catalyst is a lifestyle accessories brand that creates products that enable people to explore and share their world. It was founded by climbing partners Josh Wright and June Lai, who designed and developed their own protective cases after seeing that these were not available in the market then.

The brand launched on crowdfunding platform Kickstarter in 2011 and has since introduced the highest performance line of everyday cases, accessories, and sleeves featuring their own proprietary technology. It recently launched in the Philippines at Power Mac Center Power Plant Mall in Makati City.

Catalyst has a wide range of products including waterproof, dirt-proof, shockproof, and drop-proof cases for the iPhone 6S/6S Plus/SE, iPad Mini 4, and iPad Pro 9.7”. These cases are made of premium quality materials including impact resistant polycarbonate, a soft-touch rubber bumper, silicone seals, and air- and water-tight acoustic membranes. They feature a transparent front and back, perfect for showing off the device’s sleek design.

Every unit is also 100 percent tested IP-68 waterproof to 16.4ft (5m) and designed to meet or exceed military norms for impacts or drops up to 6.6ft (2m). This makes it versatile enough to bring to any kind of adventure ─ be it snorkeling, mountain climbing, or even just everyday exposure to the elements.

Also featured in the Power Mac Center launch is the first and only waterproof case for the Apple Watch. It features Catalyst-patented technology including a double-sealing waterproof system, true sound acoustic membranes, signature rotating digital crown, tactical side button, and an innovative silicone sealing wrap. Now you can take your Apple Watch wherever you go ─ impromptu swimming adventures included.

Completing the lineup is the Catalyst floating lanyard that keeps the encased device afloat, thereby protecting it from getting lost in the bottom of the ocean. The lanyard comfortably fits any wrist size and has a bright orange color and reflective logo and strap that make it highly visible in open water.

“We are thrilled to welcome Catalyst to the Power Mac Center family and to finally be able to share these innovative products to the Filipino market. What we love about Catalyst is that it supports the adventurer in all of us. It pushes boundaries and lets us explore and just enjoy,” said Power Mac Center Marketing Director Joey Alvarez.

Catalyst products are now available in select Power Mac Center stores. More information may be obtained from the Power Mac Center website or Facebook, Twitter, and Instagram accounts (@PowerMacCenter).

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