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Thursday, September 15, 2016

Honda Officially Launches the Honda Booth at the 6th PIMS

Wazzup Pilipinas!

Honda Cars Philippines, Inc. (HCPI), Honda’s automobile business unit in the Philippines officially launched the Honda booth at the 6th Philippine International Motor Show (PIMS). Honda with the theme “Joyful Future Journeys” launched exciting display vehicles from technical brand showcase of the McLaren-Honda MP4-30 F1 Racing Machine, new Limited Edition of City 1.5 E CVT, to the newest addition in its vehicle line-up, the Honda’s 7-seater SUV, the All-New BR-V. It embodies an Active-Solid Motion exterior design concept that exudes tough and premium look. The All-New BR-V is equipped with a potent 1.5-liter SOHC i-VTEC engine with Honda’s Earth Dreams Technology Continuously Variable Transmission (CVT) that provides a comfortable drive with remarkable fuel efficiency, driving performance, handling and quietness. It also has a spacious interior, high ground clearance, advanced technology, and top-notch safety engineering. This new model is available in 2 variants: the 1.5 S CVT and the 1.5 V Navi CVT.

Aside from these vehicles which have been launched in the market, Honda showcases the new look of the sub-compact SUV, the New HR-V MUGEN Prototype. The Prototype now comes with a New MUGEN Front Grille, New 17-inch Alloy Wheels, New MUGEN Side Stripe Sticker, and a Modified Tailgate Spoiler, while retaining the current HR-V MUGEN’s Front Under Spoiler, Side Under Spoiler, Rear Under Spoiler, and MUGEN Emblem. All new features provide a sportier outlook which will make HR-V much appreciated by its customers. The All-New Civic RS Turbo Modulo Concept with Front, Rear, and Side Under spoilers, 17” Modulo Alloy Wheels, Exhaust Pipe Finisher, Side Step Garnish, and Sport Pedals that embodies a much sportier look of the Civic. Definitely a future that is exciting and pleasant because of Honda’s products and innovations that were built from the brand’s dream.

At the Foyer display area, Honda is showcasing the All-New Civic RS Turbo Modulo Sport in Rallye Red that highlights the Civic Timeline from the 1st model of the Civic that was manufactured in the Philippines at the same time, the evolution of the design and engine technology from VTEC, i-VTEC, to VTEC TURBO with the Earth Dream Technology.

In conjunction with the display at the motor show, Honda offers test drives at the front lawn of the World Trade Center with its attractive model line-up which include the City, Mobilio, HR-V, CR-V, Odyssey, and the All-New Civic test drive.

Honda also offers opportunities for customers who love taking selfies with the cars to win prizes by launching the #BRVLove photo contest. Customers just have to take a selfie with the All-New BR-V, post on their personal Facebook account and type #BRVLove and tag the Honda Cars Philippines, Inc. Drawn winners will get a Honda premium item.

Honda also offers special financing options that customers can only avail at PIMS.

The 6th Philippine International Motor Show (PIMS), organized by the Chamber of Automotive Manufacturers of the Philippines, Inc. (CAMPI) will be held from September 14 until September 18, 2016 at the World Trade Center, Pasay City.

Visit the Honda booth at PIMS and experience the Joyful Future Journeys it may bring.

For more information about Honda vehicles, visit or any Authorized Honda Dealership near you.

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