Friday, July 29, 2016

SM Men and SM Youth #DenimCitizens Series

Wazzup Pilipinas!

Denim has played a major role in fashion. Through its #DenimCitizens fashion show series, SM Men and SM Youth celebrated this undisputed fashion staple, known as one of the most quintessential fabrics, present in every era and surpassing every trend and that has come and go.

In every #DenimCitizens show, a variety of denim ensembles were featured including patched denim jackets and chambray long-sleeved tops, muted blazers and bomber jackets, basic shirts and striped tees, and denim pants. These pieces can be easily mixed and matched to create timeless yet updated denim looks. SM Youth Ambassadors Tommy Esguerra, LA Aguinaldo, Janna Tee, Richard Juan, Kyle Perry and Kaila Estrada, and seasoned model Joan Bitagcol also walked for SM Men’s featured brands. As looks came down the runway, SM Youth DJ Carlo Atendido spun his best beats to match the crowd’s energy. 

The #DenimCitizens fashion tour went to key SM Malls locations including SM Seaside City in Cebu, SM Manila, SM Megamall, SM Lanang Premier in Davao and SM City North EDSA.

SM Men and SM Youth are available at all The SM Stores nationwide.

To know more, follow @SM_Men and @SM_Youth on social media, visit and and check the hashtag #DenimCitizens.

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