The SM Men and SM Youth #DenimCitizens

Wazzup Pilipinas!

Denim has played a major part in our lives. With this, SM Men and SM Youth aim to celebrate and highlight the undisputed role that denim plays in our life and lifestyle. It has always been known as one of the most quintessential fabrics, present in every era and surpassing every trend and style that has come and go.

SM Men and SM Youth want you to be part of this revolution, alongside denim aficionados, all over the country. Watch the SM Youth Ambassadors Tommy Esguerra, LA Aguinaldo, Richard Juan, Kyle Perry, Kaila Estrada, Janna Tee and SM Men’s Hideo Muraoka as they lead the #DenimCitizens fashion show. Catch them at these #DenimCitizens legs: July 8 Cebu: SM Seaside City; July 10 Manila: SM Mega Fashion Hall; July 15 Davao: SM Lanang Premier; July 23 Manila: The Block SM City North EDSA.

Official Hashtag: #DenimCitizens

For more information, follow @SM_Men and @SM_Youth on social media or visit www.facebook.com/smmenlifestyle and www.facebook.com/smyouthlifestyle for more info. SM Men and SM Youth are available at all The SM Stores nationwide.