Monday, June 20, 2016
Royal Enfield to Open its First Exclusive Store in Manila
Royal Enfield, the oldest motorcycle brand in continuous production is set to open its first exclusive store in the capital city of Philippines – Manila. Royal Enfield’s distributors - Hardcore Brothers Customs Motorcycles Inc. have been responsible for supplying, marketing, reselling, distribution and servicing of Royal Enfield products in the Philippines.
With a view to become the leader in global mid-sized motorcycle segment, Royal Enfield has been expanding its global retail footprint across Europe, Latin America, Middle-East, its bastion market, India and South East Asia. The company is striving to provide an immersive retail experience for its customers that forms an integral part of the company’s core retail strategy, across the world.
The new store in Manila will be as per Royal Enfield’s new global brand retail identity. The store will be retailing Royal Enfield’s oldest motorcycle in continuous production Bullet in 350cc displacement, the standard street model Classic in 350cc variant, the Rumbler 500cc motorcycle which is purpose built for highways and the Continental GT 535cc café racer. Along with the motorcycles, Royal Enfield would also retail its range of purpose-built gear and apparel and accessories.
Philippines is an important market for Royal Enfield, given the country’s high dependence on two-wheelers for commuting and as well as leisure riding. The growing middle class in the country is now looking to upgrade to the middle weight segment that lends itself very well to Royal Enfield’s all-purpose, evocative, classic-styled motorcycles. Royal Enfield’s range of modern classic bikes introduces a new category of mid-sized motorcycles (250cc-750cc) that will make leisure motorcycling more accessible and fun.
Royal Enfield has its manufacturing base in Chennai, India and is wholly owned by Eicher Motors Limited, a leading player in the Indian automobile space.