"Running a successful fashion house requires 90% business accumulate and 10% artistic ability. Most Fashion houses start – ups are manage by the designers themselves who, whilst strong on the design font, may have only a very rudimentary understanding of the business of fashion, as a result, although thousands of talented fashion designers graduated every year, most new fashion designers start – ups fail." - Sidney Perez Sio
Another fashion designer who showed off his fabulous creations at the Philippine Fashion Week Holiday 2016 held at the Discovery Primea is Sidney Perez Sio who wowed the crowd with his playful designs.
The experience of competing on an International level boosted his confidence, which pushed him to try out his luck in the mainstream of American fashion in New York. His four-year stint in the United States proved to be most fulfilling, Highlights of which include employment with the prestigious Milo’s Events and Promotion Agency in Manhattan. It took no less than an enticing offer from renowned designer Inno Sotto to work as fashion Stylist & production designer, for Sidney to pack his bags and return to the motherland.
"I like the playfulness of Sidney Perez Sio's design. It is something that I would see in Vogue Nippon. It is sweet and very on-the-street. The homage to the Filipino aesthetic was also there." - Jernih Agapito
Congratulations to Sidney for his masterpieces. His designs are superbly done as he can express himself to the maximum. He has that “Now or Never Attitude” for he just do it and is a result oriented person who considers himself very productive.