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Thursday, May 12, 2016

TCL Philippines Takes a Quantum Leap with its Cityline C1 and TitanGold Air Conditioners

Wazzup Pilipinas!

TCL continues to revolutionize premium home entertainment with its innovative industry design and immersive picture quality. Through the years, it has gained universal praise as one of the world’s most respected TV brands, recently bagging the CES Innovation Award for its cutting edge design and engineering work on TCL 110’’ curved Ultra High-Definition (UHD) TV.

As a top-tier brand for consumer electronics products, TCL wants to pursue an innovation-driven growth by introducing QUHD in the Philippines. Equipped with a unique Quantum Dot Display Technology which far exceeds UHD TVs in terms of display effects, definition and color purity, QUHD TV Series attempts to bring the cinematic experience into the household while also offering functional and interactive features in the product. QUHD TV line also makes use of supreme home entertainment technologies and top hardware configurations to create the strongest high-end portfolio across the market.

In its efforts to expand the QUHD TV line, TCL introduces Cityline (C1)—one of the first-rate products of QUHD to be released in the Philippines on the first half of 2016. Available in both flat and curved designs, with sizes ranging from 50” and 55” to 65”, it redefines upscale watching experience with its stunning image quality, elegant design, powerful hardware and ultimate entertainment content. “The QUHD Product line carries TCL’s most advanced TV technology in terms of picture quality, features, and hardware,” CEO of TCL Philippines, Mr. Eason Cai, shares in an interview. “However, our main advantage over our competitor’s high end products is our ability to produce the same quality and innovative technology at low cost.” The product also takes pride of its elegant feel, equipped with a 9.9mm slim screen, metallic body and bezel design.

This year, TCL is taking steps in bringing The Creative Life to an entirely better place with its top-notch selection of TitanGold air conditioners. Unlike its contemporaries in the local market, TitanGold air conditioners aim to provide cooling solutions fit for the needs of every Filipino household. “We want the Filipino consumer to know that TCL is not only a TV brand but is a brand that will deliver quality appliances from home entertainment to home appliances,” Cai clears. “We want TCL to be a staple in the Filipino household and that we are a brand that they can trust and continue to rely on.” Aside from its reliable features, TitanGold Airconditioners are eco-friendly and packed with 5-in-1 Health Filters ─ Photocatalyst Filter, Silver Ion Filter, Active Carbon Filter, Catechin Filter and a Vitamin-enriching Filter, providing safe and healthy breathable indoor air for you and your family. It takes pride of its gold-plated aluminum louver fins, ideally built to prevent and withstand extreme rusting and corrosion through its unique hydrophilic properties.

TCL Product Launch

Both Cityline series C1 and TitanGold air conditioners were officially launched in the Philippines at the Grand Ballroom of Marriott Hotel, with the lovely Megan Young as host. With her stunning elegance and grace, the former Ms. World embodies the positive qualities that gave TCL a competitive edge as a leading brand in display technology and consumer electronics innovation.

Distinguished pool of dealers and media personalities were there to witness the unveiling of TCL’s latest line of consumer electronics products. A press conference was also held at the Grand Ballroom to accommodate questions from the press.

TCL OBC Marketing Director Mr. Ranjit Gopi, TCL Aircon Division Director Mr. Bill Cheng, Brand Marketing Consultant, Aircon Division, Mr. Byeong Woo Park and the newest TCL Philippines CEO, Mr. Eason Cai, addressed the questions of the press regarding the future plans of TCL as well as its efforts to strengthen its extensive line of home entertainment products with the release of Cityline series C1 and TitanGold air conditioners in the Philippines.

TCL’s wide selection of luxury TVs were also displayed at the exhibit area of the Grand Ballroom. The venue was filled to the brim with regal interiors and elegant design, perfectly exuding the vibe of TCL as a brand. Cityline C1 itself, considered to be the TCL crown jewel for 2016, was revealed in a non-conventional way, with princesses walking on the red carpet while the high-end TV is being elevated on stage.

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