Michelin boosted the Porsche Dream SUV Drive event on April 24, 2016with its trademark road safety initiative called the Fill Up With Air campaign (FUWA).
The Porsche Dream SUV Drive, a motoring event for Porsche Cayenne and Macan owners, was a point to point drive from Petron Dasmarinas Village, Makati City to Balay Dako Restaurant in Tagaytay City. Michelin, a long-time global partner of Porsche, provided free tire safety check-up for all participating SUVs before the take-off, paying close attention to the recommended tire pressures for each unit as a safety measure. Michelin shared more tire safety tips with car owners in Tagaytay City.
Michelin Philippines team was led by Michelin Marketing and Communications Manager Caroline del Rosario and Intelligence/Pricing Manager Erlaine Castellano, together with Jimmy Gimeno from En-tire Car Care Center, distributor of MICHELIN tires.
Fill Up with Air (FUWA) is a Michelin global initiative to increase public consciousness for road and public safety. Michelin and Porsche have a long-standing partnership globally and locally and have embarked on many joint initiatives together.
Left to right: Jimmy Jimeno from En-Tire Car Care Center; Caroline del Rosario, Marketing Communications Manager for Michelin Philippines; the Michelin Man; and Erlaine Castellano, Marketing Intelligence / Pricing Manager for Michelin Philippines