Thursday, March 3, 2016

Huawei Launches #HuaweiMate8 as #TheNewChoice for the #NewBusinessStyle

Wazzup Pilipinas!

They say behind every great design is an even bigger story. The design is actually the silent ambassador of our brands. The cooler the design, the more it engages our customers.

Huawei recently launched their latest flagship smartphone alongside two other models at the Huawei Mate 8 on the second day of March 2016 at an event held at the Solaire Grand Ballroom in Pasay city.

With hashtags #TheNewChoice, #NewBusinessStyle #HuaweiMate8 for the day, the brand also introduced 8 ambassadors representing the business elites who challenge status quo, act with passion and persistence, and find new solutions as they define and flaunt the new style of business.

The new breed of business elites are Rajo Laurel, Apples Aberin, Victor Consunji, Sid Maderazo, Jessica Kienle, Gaby dela Merced, Rosebud Benitez and Kelley Mangahas. They were all given a few minutes to share on stage why they switched to the new Huawei smartphones for their kind of lifestyle. I will be releasing a video soon featuring the highlights of the event so watch for it soon here or at our YouTube channel at

Charles Wu, Huawei Country Managing Director, welcomed everyone at the event and began with the success of Leonardo di Caprio at the Oscars. He also announced that Huawei now ranked on 3rd place globally next to Samsung and the Apple iPhone. Their brand awareness reached new heights at 78%. Huawei ranks at number 88 as an international brand. More about his talk soon on our video presentation.

Jojo Vega, Huawei Consumer Business Director, says they are now the 2nd biggest smartphone brand in Europe. Domestically, Huawei was able to double revenues last year, and was able to expand market share by almost 500% in just less than a year. The brand invest 10% of its revenue in research and development so it can always come up with cutting edge products. The new style of business will be the big story that will evolve in all their launches this year.

Peter Tong, Huawei President of Consumer Business Group South Pacific Region, showed us a photo of the Manila skyline at night using the Huawei smartphone, and talks about the bright "tireless focus" future ahead for the Huawei brand with many strategic opportunities. Another slide shows how the journey will be hard but joyful. He ends with a slide about the Tortoise and the Hare and compares it with ourselves, the new generation, and lastly ends with their slogan "Once Huawei starts, we will never, never stop."

More insights as they answer the inquiries during the Q&A portion which we also have on video and will be uploaded soon here and at our YouTube channel

Nino Carandang. Huawei GTM Manager, tells us all about the technical specifications and features of their new smartphones, and the standard retail pricing and dates of availability, at his portion of the presentation.

The Huawei GR5 is  instantly impressive at first look. The 5.5 inches screen with 1920 x 1080 FHD resolution provides you with a stunning visual experience. The 3-slot design is their answer to customer demands providing 2 sim slots and 1 memory slot that can handle up to 128 gb micro SD. The 3000mAh battery can last up to 35 hours under moderate usage and 24 hours for heavy usage. It now also provides 2nd generation footprint which is 100% faster than the 1st generation. The 13 mp rear camera with stacked CMOS sensor is so nice to hear especially by mobile photography enthusiasts. It is priced at P 11,990 and will be available on March 15, 2016.

The Huawei Meidapad M2 8.0 is their tablet that they also want to flaunt that day. They say it has an impressive sound becaus eof the Harman Kardon Clari-Fi sound technology. The demo unit showed a concert of pop superstar Madonna showcasing the magnificent sound that can be well experience when inside a small room, or wearing your headset. He said that even luxury car brands like the Lexus or Maserati uses the same technology in their cars. The tablet is indeed driven with performance as it is said to be 44.3% faster than the iPad and a 4 Gb LTE support. It boast of being the ultimate handheld entertainment center with a 48000 mAh battery that can last up to 30 hours in music playback, 10 hours in online streaming and 8 hours in Internet surfing. It is priced at P 14,990 an dwill be available on March 15, 2016.

The Huawei Mate 8 boasts of a vivid 6" FHD display, an ultra slim design, a re-designed fingerprint sensor that's faster and more reliable, and a sleek aluminum unibody design.It has a 4000 mAh battery and a highly efficient Kirin 950 chip with SmartPower technology. It has a powerful new 16 MP Sony sensor and smart camera features such as Optical Image Stabilization (OIS) and Huawei's new Image Sensor Processor (ISP). It supports more frequency bands than any other dual SIM phone. You can also scan business cards to add contacts, connect your phone to your car's infotainment system using Android Auto. It also perform actions quickly by using Knuckle gestures.

The Huawei Mate 8 is priced at P 32, 990 and will be available on March 5, 2016 with free Harman Kardon headset and a VIP service to boot for pre-orders.

Congratulations to Huawei for another successful product launch and hope I can get to review some of them soon.

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