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Thursday, October 15, 2015

The 2016 Chevrolet Trax Launched at the Palace Pool Club


Wazzup Pilipinas!

Your Pambansang Blogger ng Pilipinas was again invited to attend another car launch this month... and all I could say as I entered the venue was "Wow!

The 2016 Chevrolet Trax was launched at the illustrious Palace Pool Club at The Palace located in Bonifacio Global City (BGC) of Taguig. This is the place where you'll find Revel, The Brewery and Valkyrie, and probably more soon as there seems to be a lot more spaces to build in this empire.

As appropriate to its class, the new crossover Chevy Trax deserves only the best venue for its launch. I remember telling a friend that the Chevy launch was going to be held at the Palace Pool Club, and he couldn't figure out how they would be able to put the car inside.

Well, I guess nothing is impossible these days as everything can be achieved if we put our minds, and creativity, to work. Congratulations to the organizers for the glamorous setup, and if very few noticed, I loved the way they incorporated the Chevy logo in the pool using materials that would float. Impressive, but it would have been a lot more amazing if people can actually take a photo from above.

It was supposed to be my third time at this venue as I had previous invites for other events that were held there but this is the first time my busy schedule permitted me to attend an event there. As expected, I got a little lost since the driver said he does not know his way around BGC yet. We couldn't find the place since there was no sign big enough to indicate we were there already. I should have trusted my instincts when I saw the almost castle like structure with the large letters that spelled out Brewery. I should have got off from that spot.



Here's the new 2016 Chevrolet Trax that was just launched on October 14 at the Palace Pool Club

The new 2016 Chevrolet Trax
Thus, I had to walk a few steps back from where I came from and passing through some construction work along the way. BGC has been equally busy in having new establishment built that it has truly become another center of business next to Makati. With the coming holiday season, many brands are now making extra efforts to promote their brands and now launching several products and services that consumers might want to avail during theses splendid days.

Sadly, the USB that was supposed to contain the official press release had nothing inside, so I can share very little information about the car, except show you the photos, and the videos too. from the launch. We will be uploading the video soon at http://www.YouTube.com/wazzuppilipinas and the photos at our official Facebook fan page at http://www.Facebook.com/wazzuppilipinas.

Mari Jasmine host the event
Atty. Albert Arcilla, President and Managing Director of Chevrolet Philippines, with Mari Jasmine infront of the new 2016 Chevrolet Trax, while models are at the back.
Atty Albert Arcilla pose with the Chevy Trax
Atty. Albert Arcilla, President and Managing Director of Chevrolet Philippines, poses with the car dealers
The event started off with the opening of the lovely host, Mari Jasmine, who was immediately followed by a hip-hop dance group as opening number, then some great-looking models wearing fabulous dark outfits and posing infront of the new 2016 Chevy Trax, which by the way comes in 9 colors. What we saw at the launch was called Boracay Blue which refers to the epic blueness of the beaches of Boracay.

This color reference actually puts the Philippines on the map. It somewhat boasts of how beautiful our beaches in Boracay. Though the President of Chevrolet Philippines said they had nothing to do with the naming, it gives everyone great pride knowing the world will again know us every time they refer to the Boracay Blue color.

Atty. Albert Arcilla, President and Managing Director of Chevrolet Philippines, together with the dealers, posed alongside the 2016 Chevy Trax for some group photo ops, and then the car was finally open to the media for photo and video ops.

Aside from media personalities like Mario Dumaual and Ira Panganiban, I only saw celebrity Zoren Legaspi there at the launch.


By the way there was an earlier Q&A arranged earlier before the actual program started where we go the opportunity to interview the two key people of Chevrolet Philippines namely, Atty Ariel Arcilla, President; and Lyn Buena, SVP Marketing and Customer Services. They both shared the great news about the new Chevy vehicle and what was great to hear was that they would be willing to have media test drive a unit one of these days so we could really tell the story at a driving perspective. Moderating the interview session was JM Conocopio, Head of PR and Digital Marketing from Echochannels.



Please watch the video above to learn of some of the highlights of the event for now while please read below the official press release to give you more information about the car.


Official Press Release for the 2016 All-New Chevrolet Trax

In a move to expand its product line of versatile vehicles, Chevrolet Philippines unveiled its new contender in the crossover SUV segment – the 2016 Chevrolet Trax. The new Chevy city-smart SUV is built on a global platform and sold in the US, Canada and Korea. The Trax suits the urban lifestyle with its 1.4L Turbo charged engine, sleek and sporty design, host of comfort and convenient features and digital connectivity through the Chevrolet Mylink system. The Mylink infotainment system enables voice-controlled connectivity to make sure that phones are stored while driving and hands are always on the wheel. The Chevrolet Trax is the first vehicle in its class to offer the Siri Eyes Free feature. Built with the versatility of an SUV and the agility of a compact car with top-notch active safety features, the Chevrolet Trax is the perfect car for the young and active urbanite.

Celebrating yet another milestone in their ever-growing product portfolio, Chevrolet Philippines decided to host the official reveal of the 2016 Chevrolet Trax at the country’s hottest nightlife destination where summer spirit and club music come together for an ultimate pool fun.

Last October 14, Chevrolet Philippines made a splash as it launched its newest crossover Urban SUV- the Chevrolet Trax with a full throttle urban show featuring 2014 Hip hop International champion A-team at The Palace Pool Club in Bonifacio Global City. Showcased through a parade of models embodying power and style, the Chevrolet Trax has officially debuted with its Boracay Blue color that perfectly complemented the hip vibe of the place as celebrities, media friends and fashion, art and music influencers were spotted eyeing on the new stylish 2016 Chevy Trax.

Designed to give consumers the best dynamic driving experience that the city demands, the all-new Chevrolet Trax is poised to be a winner in the crossover SUV game with its first-in-class 1.4L turbocharged engine that produces impressive performance figures and champions engine optimization output both for city and long drives.

With a spacious cabin and flexible seating configuration that can accommodate camping awnings and lifestyle equipment like bikes and surfboards, the Chevrolet Trax enables weekend warriors to take on adventures in and beyond the urban jungle.

The 2016 Chevrolet Trax comes in two variants – LS and the top-of-the-line LT. It is available in 9 sporty colours that compliment the hip and active lifestyle of today’s young city dweller. The Chevrolet Trax comes with a 5-year warranty and a free 3-year 24/7 roadside assistance for worry free ownership. Price to drive home the versatile urban SUV starts P998,888.00.

Be the first to drive the ultimate city-smart SUV Chevrolet Trax and easily traverse from the central business district to your favorite getaway sanctuary outside the city. Power, efficiency and style—have it all when you drive the new 2016 Chevrolet Trax.

To know more about the new 2016 Chevrolet Trax, visit your nearest Chevrolet dealership or log on to www.chevrolet.com.ph. To receive updates about Chevrolet, its products and latest offers, like the Chevrolet Philippines Facebook page.

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