Wednesday, October 21, 2015

adobo Magazine Presents 2015 adobo Festival of Ideas

Wazzup Pilipinas!

Celebrating the power of creativity, adobo magazine, the word on creativity, presents the 2015 adobo Festival of Ideas to be held at Resorts World Manila's Newport Performing Arts Theater on Saturday, November 7, 2015. The whole-day affair will be filled with a series of collaborative talks featuring luminaries from the advertising and marketing industry.

This year, the Festival explores the theme "Driving the Creative Economy" which takes a look at our industry as a living system that thrives on the exchange of ideas and innovation. How do we nurture healthy symbiotic relationships as we network in real life and online? How do we replenish our creative currency and prevent bankruptcy or burnout? How do freelancers and fully-employed creatives benefit idea-wise (and financially) in a free or mixed creative economy? What is the currency exchange when cross-collaborating? How do we realize the ROI when investing creatively? These issues and more will be addressed when the adobo Festival of Ideas unfolds before its audience.

Targeted towards students and young professionals in communications, marketing, production, design, and multimedia arts, the adobo Festival of Ideas is an opportunity to learn from the industry's movers and shakers as they talk about their field of specialty. The speaker lineup include tandems like Kenneth Cobonpue, internationally acclaimed industrial designer and Manny Ayala, Managing Director of Endeavor Philippines, Ed Mapa Jr., Chief Executive Officer of TBWA\Digital Arts Network and Margot Torres, Deputy Managing Director & EVP of McDonald’s Philippines, Lou Dela Peña, Chief Executive Officer of Publicis Singapore and Paolo Mercado, SVP Communications and Marketing Services of Nestle Philippines, Ramon Jimenez, Jr, Secretary of Department of Tourism and David Guerrero, Chairman and Chief Creative Officer of BBDO Guerrero, and Mike Constantino, Managing Director of Brand New Media and Budjette Tan, Deputy Executive Creative Director of McCann Worldgroup Philippines. Solo speakers include: Eric Cruz, Executive Creative Director of AKQA Shanghai, Dan Matutina, designer and illustrator, and Leeroy New, artist, sculptor, and designer.

Ticket prices are pegged at Php2,500 for professionals and Php1,500 for students (exclusive of 12% VAT) and are available online at and

Aside from the whole day event, ticket prices also include an after party with open bar cocktails and drinks at one of Manila's hippest clubs, House Manila at nearby Remington Hotel.

For more information on early bird discounts or group rates, please call Joche Guerrero at (02) 845 0218 or 886 5351, or email

adobo's Festival of Ideas is brought to you by adobo magazine; in cooperation with PLDT Home, Official Venue Partner, Resorts World Manila and after party venue partner, House Manila. Event partners include SNIPE, Executive Decisions, Underground Logic, ThirtySix-O, and Fairmont Hotel. Media partners include ABS-CBN, Business Mirror, Philippine Daily Inquirer, The Philippine Star, Click the City, When in Manila, Wazzup Pilipinas, ASK by Flow, Creative Voices, and 97.9 Home Radio.

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