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Tuesday, September 29, 2015

Alex Gonzaga is Proactiv's First Brand Ambassador from the Philippines

Wazzup Pilipinas!

The bubbly, high-spirited and spontaneous actress and comedienne Alex Gonzaga, known to many as the little sister of actress and TV host Toni Gonzaga, was earlier announced as the first endorser from the Philippines of the Proactiv facial skin care brand - popular as an anti-acne solution for all types of skin, and race, even for us Asians. 

Proactiv, the skin care product choice among Hollywood’s elite finally found the perfect Filipina who embodies the brand. Young, charming and most importantly, a loyal user of Proactiv, Alex is now among the league of other Proactiv brand ambassadors like Katy Perry, Justin Bieber, Adam Levine, etc.,

The launch was held at Buddha Bar Manila in Makati city on September 29, 2015, and was attended by members of the media from print, TV and online, including bloggers.

Hosting the event was the debonaire actor and director Eric Quizon, who grilled Alex with so many questions coming from him and from the audience.

The event also presented the new TV commercial or ad starring the new brand ambassador, and they also gave us a glimpse of its making. Eric mentioned how Alex had made it easy for everyone in the production while creating the TV ad, implying that working with Alex was great.

Watch out for more of our video coverage at our YouTube channel.

“The Proactiv 3-Step System has been an important part of my daily skin care routine for years! It is effective and easy to use. I am so thrilled to be the first Filipina face of Proactiv and tell everyone all about my experience using it,” the 27-year old TV host shares. “Its mild formulation gently exfoliates my skin, removes excess oil and delivers powerful acne-fighting medicine.”

Being an in-demand celebrity causes stress and fatigue which may take a toll on the skin. The long hours of tapings and shoots, the never-ending mall shows and pounds of make-up cause damages on the skin such as zits and breakouts. She knows, however, that with Proactiv’s dermatologically tested ingredients, her skin stays clear, radiant and acne-free.

Even with her frenetic schedule, Alex finds time to adhere to Proactiv’s simple and easy 3-Step System. “As my beauty regimen before going to sleep, I apply Proactiv’s Step 1 which is the Renewing Cleanser. You can feel it gently removing impurities in your skin with its exfoliating beads,” Alex explains.

Just some of our video coverage of the launch of Alex Gonzaga as brand ambassador of Proactiv. More videos at the official YouTube channel of

The Renewing Cleanser is an oil-free, soap-free medicated exfoliating cleanser that kills acne-causing bacteria with U.S. prescription-grade benzoyl peroxide. The ultra-fine micro-crystal benzoyl peroxide penetrates pores fast while being gentle on the skin.

“I follow it up with Step 2 which is the Revitalizing Toner,” Alex continues. Proactiv’s Revitalizing Toner is refreshing alcohol-free toner that refines and purifies pores. Its Glycolic acid exfoliates dead skin cells to help keep pores unplugged while its botanical-rich formula soothes and hydrates acne-prone skin.

“Step 3 is the Repairing Treatment. I just squeeze a pea-sized amount on my palm and spread it on my face,” she adds.

The Repairing Treatment is a feather-light, invisible medicated treatment that kills acne-causing bacteria preventing zits and acne.

Each Proactiv kit comes with a free Refining Mask. This Refining Mask makes a great leave-on spot treatment at night for better complexion in the morning.

“We are proud to have Alex Gonzaga as the first Filipina face of Proactiv. She is beautiful, spontaneous and hip, making her a perfect fit for the brand,” says Proactiv Philippines General Manager, Mari del Rosario. “With Alex heading our local campaign, we hope to reach out to more Filipinos and Filipinas and encourage them to take a step and fight acne today.”

Proactiv is available in 30-day kit (P 2,495.00) and 60-day kit (P 3,995.00) and is exclusively distributed at all Watsons nationwide.

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