Wednesday, July 1, 2015
SevenFriday Swiss Watches: Substance and Sophistication for Every Dapper Man
We're sharing to you the official press release from SevenFriday fresh from the recent media event held at the SM Fashion Hall Megamall branch last June 30, 2015 where we had a chance to interview the founder, Daniel Niederer.
I'm still transcribing the interview which was so hard to comprehend because of the ambient noise during the event so it will just be released at a later time soon.
The Swiss watch brand is remarkably impressive in both form and function that it is a huge disappointment if you miss this one as a must have for every lifestyle trend follower. At a price of 84k as the most expensive, the brand is a lot more affordable than its few counterparts.
With 12 models to choose from for both men and women, there is bound to be a design that you will fall in love with.
Sincerely, I would have bought one already right there and then if only I had the budget. I may have to settle for the meantime with my current timepiece, and buy one of the SevenFriday's on the next pay time.
Daniel was so very accommodating, and looks really good even while wearing two watches. When asked if he regularly wears a pair, he jokingly said it's best when you want to sneak fast through airport security. Lol.
The two watches he was wearing had some difference in design and features, so why
not if you want to wear two at the same time.
Please read on below:
Created for the spruce, adventurous, and goal-oriented man, Swiss watch brand SEVENFRIDAY brings a great mix of innovative design, excellent quality, and powerhouse function in its collections. With the well-crafted elements present in one trademark—from its understated colors to the fine materials, and intricate construction—the modern timepiece depicts an inspiring storyline of an achiever and strong-willed fellow who lives every moment to the fullest.
An extraordinary handiwork for timekeeping, SevenFriday combines the classic impact of a formal piece and the active appeal of a sports watch. Its masculine charm makes it a treasured and brilliant choice for avid watch collectors, because of its distinct ability to be matched with any outfit, which infuses a timeless and virile aura to a simple look.
Espoused with 15 years of in-depth experience in the watch industry, SevenFriday founder Daniel Niederer shares his passion for advancement, product performance, and mélange of styles. “Our intention was to create a timepiece with the best standards and highly perceived value, but still quite affordable. We wanted to produce a watch that you just don’t put in a drawer. Normally, you look at a watch and you think—it’s either a jewelry watch or a sports watch. But when you look at this watch, you’re actually not sure. Is it classic or modern? I don’t want to specify what it stands for. I believe a good design shouldn’t explain too much,” he said.
As Niederer’s individualistic nature and lifestyle preference mirror his creations, SevenFriday shows every self-driven and bright bloke a different take on profoundly engineered items with the mix of two superb major features in its wristwatches—the iconic box with an aluminum animation ring and made of stainless steel that serves as a protective casing; and the impressive interface of mechanical layers composed of multi-layer dial, unique hands, and complex watch movement.
SevenFriday showcases two exceptional collections—the P SERIES that presents industrial components and the M SERIES that draws inspiration from power engine suppliers. With the classic blend of subdued earth tones and chromatic hues—from light gray to shades of copper, dashing silver, classic black, and striking brights, the P Series symbolizes the modern era of high-end motorcycles and a tribute to robots and machines. The M Series, on the other hand, boasts the sophisticated combination of modernly engineered power measurement tools and its special roster of colors, which exude the powerful vibe of turbines.
Niederer shared: “I wanted to make something that represents a lifestyle that I want to live and the values I believe in.” From the industrial engine-themed P-Series to the turbo machine-inspired M-Series, SevenFriday undeniably harmonizes modernity, aesthetics, and energy, which give any alpha male a new statement of expression that redefines success in life and embraces the carpe diem philosophy. Whether for work or play, spend every single day like it’s Friday and always welcome the much-awaited weekend with a stylish watch and be proud to say: “Thank God it’s SevenFriday!”
SEVENFRIDAY is available at the following retail stores—SevenFriday Watch Boutiques (Promenade and Mega Fashion Hall at SM Mega Mall); Washington Jewelry Emporium (Alabang Town Center, Eastwood Mall, Festival Mall, Glorietta 4, Greenbelt 1, Robinsons Place Manila, Shangri-La Plaza, Powerplant Mall Rockwell, and SM North EDSA); and Urban Superior Store at Banilad Town Center Cebu. City