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Thursday, February 5, 2015

MASKeteer Productions Presents ExVi: Dominating Market thru Experiential and Viral Marketing


Wazzup Pilipinas!

MASKeteer Productions - a group of marketing students from Polytechnic University of the Philippines is pleased to announce that an exciting, edifying and up-to- date marketing seminar is taking a giant leap on February 6, 2015 at SM Sta. Mesa, Cinema One from 11 am to 4 pm.

The seminar entitled “ExVi: Dominating Market thru Experiential and Viral Marketing” that aims to provide a real-life and timely marketing education for the students where they would be able to learn different techniques of marketing and how brands survived the competition through experiential and viral marketing strategies.

Exvi is an integrated term for Experiential and Viral marketing strategies that companies of 21st century utilize as their maneuver or tactics in dominating the market. It is a well-placed, calculated and provocative type of campaign wherein the companies balance the power of brand awareness through the rebirth of traditional marketing strategies.

With the new platform of advertising and how consumers lose interest on traditional way of pioneering a product, marketers of today’s generation reroute their strategies to adapt the fast paced of global market competition without filling the brim. When the number of products and services are array in different form then the market becomes crowded thus companies’ needs to generate new marketing strategies to be the framework of their business. Exiting to the virtual wall of the business is effective way to understand what the people are looking.

Experiential marketing strategy took place in a form of advertising focuses primarily on helping consumers experience a brand long before they purchase the product. While Viral marketing strategy is an adaptation to the fast pace of technology, from the traditional word of mouth it evolve to the word of mouse wherein the primary goal is to make the product viral on the internet and make it a trending topic for consumers.

The event will also made possible in cooperation of generous brand sponsors such as Beep Event Planner, Dermcare, Belle La Peau, CD Worx, Belle de Jour Power Planner, SM Cinema, EsKWELAhan Planner, Relans Photography, Mary Kay, Fern Belly, Tree Hugger, and Philippine Stagers Foundation. The official media partners are WheninManila.com, Wazzup Pilipinas, Circuit Magazine, DZUP 1602, Radyo Inquirer, Sonshine Radio and Light Network. Joshua Davis of Talentadong Pinoy will also make his special number to make the event more exciting.

Informative and knowledgeable talk will be delivered by Jason Cruz of McCann Erickson and Anthony Charlemagne Yu from Empire East. The speaker’s talk which will be the highlight of the event is expected to equip the students with a substantial and meaningful learning beneficial on their personal and professional development. The organizers assure that the attendees will not leave the venue without having a new knowledge on their minds.

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