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Tuesday, July 8, 2014

Yahoo on the Road Bus Tours Metro Schools Makes Second Stop at Lyceum University


Wazzup Pilipinas!

As part of the 4th Yahoo Celebrity Awards, Yahoo Philippines brought the fun and excitement of the Celebrity Awards around different colleges and universities in the Metro. Yahoo on the Road is a special bus where students experienced Yahoo’s latest products, take photos at the Flickr photobooth, and make requests for performers they want to see at the Yahoo Celebrity Awards Night to be held at the Mall of Asia Arena on July 18, 2014.

Yahoo on the Road showcased bands which are nominated in this year’s Yahoo Celebrity Awards, a poll-based awards event that gives fans a chance to vote for their favorite stars who have trended on the Yahoo Philippines site in the past year. It has become the most anticipated event in the Philippines to honor local celebrities, emerging stars, and dedicated fans in music, film, television and even sports.

Yahoo on the Road first stopped at the Polytechnic University of the Philippines in Sta. Mesa, Manila last June 9. Next on the campus visit was Lyceum of the Philippines University. During campus visits, the hottest bands in the country, led by Sponge Cola and Rocksteddy performed on the same stage as Celebrity Awards Emerging Band nominees, Cheats, Brisom, Yolanda Bloom and Chocolate Grass. The final stop was at Far Eastern University last July 4. During the school visits, students got the chance to win passes for the Awards Night.



The Lyceum Pep Squad strikes a pose at the Flickr photobooth
Yahoo on the Road brought the Yahoo mobile experience closer to students, allowing them to vote for their favorite celebrities and providing them with an opportunity to watch the nominated bands perform for them at their very own campuses and try out Yahoo apps such as Mail, Weather, Sports, Yahoo News Digest and Flickr. The Yahoo on the Road experience has been done in United States and countries in Europe.

“At Yahoo, we continually look for ways to enhance user experience and keep them coming back for more. Yahoo on the Road is so very Yahoo - it's fun and delivers something different but relevant, says Mike Constantino, Country Sales Director of Yahoo Philippines.

VJ Joyce Pring relaxes inside the Yahoo on the Road bus, where students were able to explore Yahoo Mobile Apps

Yael Yuzon, lead singer of Yahoo Celebrity Awards Band of the Year nominee Sponge Cola, prepares for his band's performance before thousands of students at the Lyceum of the Philippines University in Manila

Kate Delos Reyes, Country Manager and Country Editor of Yahoo Philippines shares, “Yahoo on the Road is a new addition to the Yahoo Celebrity Awards and another way that we are honoring the fans who are, really, the stars of this endeavor. From day one, we have acknowledged that the success of Yahoo Celebrity Awards is because it is ‘powered by you’, the millions of fans who vote for their favorite celebrities.”

Voting for nominees is open online at yahoo.com.ph/celebrityawards until July 12, 2014. Users may follow the awards on Twitter @yahooph #YahooAwards. The Awards Ceremony is set on July 18 and tickets are available for FREE at SM Tickets.

The Yahoo Celebrity Awards is supported by leading brands in the Philippines, including McDonald’s, KakaoTalk, PLDT HOME Bro Ultera, JAG Jeans, Emperador Light and Jack & Jill Piattos

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