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Saturday, May 31, 2014

Is Gift-Giving Still a Good Marketing Investment?




Wazzup Pilipinas!

Is your PR budget being “realigned”? Before you trim or worse, scrap your budget for corporate gifts, think again.

Shrugging off corporate gift-giving as an unnecessary expense may be one of the biggest branding mistakes you can make. With the ever-increasing competition across all sectors and industries, that little token might just be the final push that your brand needs to get its message across.

A restricted budget is simply an invitation to explore your creativity. Rather than just considering the cost, think about the perceived value of an item, anticipate the needs of the recipient, or even re-think the packaging for a more customized look. Most importantly, make sure whatever you’re giving reflects well on your brand.

Sounds complicated? Not really. Simplify your life and find what you need by visiting Corporate Giveaways 2014 at the SMX Convention Center on July 9-11, 2014.

The Corporate Giveaway Buyers’ Show on Business Gifts, Premiums, Promotional Ideas and Merchandise Incentives is an annual event held every July to help companies prepare for holiday and year-round gift-giving needs. This event will definitely be beneficial for Purchasing Marketing, Advertising and PR professionals, along with business owners, event managers, wedding planners, and the like as suppliers of quality and creative gift items will all be gathered under one roof.

“At Corporate Giveaways, the customers come directly to the suppliers. There is the intent and goal to place and order as opposed to suppliers going on cold calls, interrupting customers’ busy business days, just for a 20% success rate,” explains Raquel Romero, President and General Manager of Worldexco, organizers of CG2014.

No need to travel far and wide to search for unique giveaways for Christmas or other major events. No need to waste on transportation expense and valuable time that could be devoted to other pressing business matters when you just mark your calendars on July every year for this particular task. And what’s even better, admission is FREE (but limited to adults ages 18 and above).

“At this business fair, we don’t encourage our exhibitors to retail during the show as this might get in the way of a big order. We give them tips on how to display their items and showcase to the visitors how their products can be good corporate gifts. More than huge crowds, we would rather focus on getting the right visitors to the show. Quality over quantity “adds Romero citing advantages to exhibitors.

“We understand that not all corporate visitors will make an order right away, though there are special cases when some companies are in urgent need and ready to place an order on the spot. Usually, they come to browse, check what’s new, compare prices, products and negotiate with the suppliers. Our loyal exhibitors, some who have been with us for over 15 years, can attest to the event’s results year after year, “explains Bogee Romero, Worldexco Marketing Services Manager.

Now on its 27th year, Corporate Giveaways 2014 will showcase more than 80 participating companies with over 120 booths of advertising specialties, awards, medals and trophies, bags , and wallets, travel and storage essentials, balloon d├ęcor, caps and headgear, CEO gifts, Christmas giveaways, corporate neckties and uniforms, desktop accessories, organizers, handcrafted items, houseware, leathercraft, gadgets, mobile accessories, personal care products, food and beverage packages, writing instruments among others. Some of its regular visitors include representatives from the Jollibee Group, Nestle Philippines, Toyota Motors, Smart and San Miguel Corporation.

For more information on the show visit www.corporategiveawaysbuyershow.com or www.facebook.com/CorporateGiveaways.

For inquiries email: cg@worldexco.com or call telephone nos. 855-8341 to 44.

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