BREAKING

Friday, October 4, 2013

Zest Air to be Rebranded as AirAsia Zest


Wazzup Pilipinas!There was a rebranding that happened over the weekend to an airline company, and it's already all over the news lately especially online as I can see images of the new brand when I Google for it.
Maan Hontiveros, president and CEO of PH AirAsia, said Zest Air will be rebranded sometime September or October, and now it has finally taken place.

The rebranding was done to offer Filipinos more choices, better value and enhanced services across a combined, larger network, Zest Air is to be rebranded as AirAsia Zest.

Zest Air is now flying with AirAsia, The World’s Best Low Cost Airline. The Civil Aeronautics Board (CAB) approved “AirAsia Zest” as the new brand name of Zest Airways, Inc. CAB also approved the new logo of Zest Airways, Inc., wherein the Zest name has been incorporated into the iconic red hot circle, which is the signature logo of AirAsia.

AirAsia Zest Chairman Mikee Romero said, “We are excited to introduce AirAsia Zest, and what it represents. With our alliance, we are well positioned to offer our guests the strength of our combined network of domestic and international routes and unrivaled daily low fares, proving a world class travel experience that every Filipino deserves.”

“We hope this brand new look is the first of many steps towards making AirAsia Zest an airline that continues to revolutionize air travel in the Philippines. We are geared up and committed to ensuring that AirAsia Zest lives up to the same incredibly high standards of AirAsia,” Romero said.

Following this approval, the airline is currently updating its records with the Civil Aviation Authority of the Philippines (CAAP) to include the new business name “AirAsia Zest” in its permits with CAAP.


The rebranded airline has a new theme; “AirAsia Zest, the right way to fly.”

ZestAir has a fleet of 12 Airbus aircraft while AirAsia Philippines which started operations at the Clark International Airport in the first quarter of last year operates two Airbus aircraft.

On the sidelines of the 1st Aviation Safety and Good Corporate Governance Symposium last Aug. 30, AirAsia Philippines president Marianne Hontiveros said that the rebranded airline arising from the strategic partnership entered into by AirAsia Philippines and ZestAir would be launched either in September or October.

No less than AirAsia Group chief executive officer Tony Fernandes said in his Twitter account @tonyfernandes last Sept. 13 that AirAsia Philippines was moving to the NAIA4 in Manila after winding down its domestic and international flights in Pampanga.

“AirAsia Philippines is moving to Manila. More choice more value. The world’s best low cost airline going to NAIA. Clark routes will be temporarily suspended. We will be going back to Clark,” Fernandes tweeted.
Michael Romero, chairman of AirAsia Zest, earlier issued a statement in a leading newspaper that all the shareholders of ZestAir, including AirAsia Philippines, committed to pump in $100 million worth of investments between May and December this year to recover heavy losses booked arising from the suspension of its operations by CAAP last month.

CAAP suspended the permit to fly or Airline Operators Certificate (AOC) of ZestAir last Aug. 16 due to several violations of the Philippine Civil Aviation Regulation (PCAR). The suspension was lifted by the CAAP last Aug. 19 but the four-day suspension resulted to losses amounting to P280 million or P70 million per day and affected close to 8,000 passengers.

Ahead of the rebranding, AirAsia Philippines announced that it was temporarily suspending its operations at the Clark International Airport in Pampanga while AirAsia Group chief executive officer Tony Fernandes announced in his Twitter account that AirAsia Philippines was moving to NAIA.

About ""

WazzupPilipinas.com is the fastest growing and most awarded blog and social media community that has transcended beyond online media. It has successfully collaborated with all forms of media namely print, radio and television making it the most diverse multimedia organization. The numerous collaborations with hundreds of brands and organizations as online media partner and brand ambassador makes WazzupPilipinas.com a truly successful advocate of everything about the Philippines, and even more since its support extends further to even international organizations including startups and SMEs that have made our country their second home.

7 comments:

  1. Very descriptive post, I iked &X74;hat a lot.

    Will therе be a part 2?

    Reѵiew my ωeb site: acid reflux medicine

    ReplyDelete
  2. I am no longeг positive th&X65; place you are g&X65;tting your info, ho&X77;eѵer great topiс.
    I needs to spend some ti&X6D;е ѕtuԁying much morе oг figuri&X6e;g
    out mo&X72;e. T&X68;ank you &X66;or fanta&X73;tic i&X6E;forma&X74;ion &X49; was in search of th&X69;s inf&X6f;r&X6D;ation for my mission.


    Alsο visit my page :: daypack review

    ReplyDelete
  3. Ӏt'ѕ going tο be endіng of mine
    dаy, h&X6F;wever bef&X6F;гe endin&X67; I am
    readіng this great pieсe &X6F;f &X77;riting &X74;o i&X6d;provе mу &X65;xperience.


    &X48;ere is my ωeb blo&X67;: airsoft pistols with silencer metal

    ReplyDelete
  4. Hеy ωou&X6c;d &X79;οu mind ѕtating ωhich b&X6C;og platform yο&X75;'re work&X69;ng with?
    I'm pla&X6e;ning to start my оωn
    blog in &X74;he &X6E;еar fu&X74;ure but I'm havіng &X61; &X64;i&X66;fi&X63;ult time maκing a
    decisio&X6E; bеt&X77;ee&X6e; BlοgEngine/Wоrdpress/Β2evolu&X74;іon
    and &X44;rupal. Thе reason I ask is bеcаuѕ&X65; уour design and
    stylе seems diffеrent t&X68;en most blogs and I'&X6d; &X6c;ookіng for sοme&X74;&X68;ing
    uniq&X75;e. Ρ.S &X53;&X6f;гr&X79; &X66;οг getting off-t&X6f;pic b&X75;t I had to ask!


    Feel frеe to visit my webpage :: Airsoft pistols fully automatic

    ReplyDelete
  5. Plеase lеt &X6d;e κnow &X69;fyou're lookі&X6e;g &X66;or а аrtic&X6c;e au&X74;hor for &X79;ouг blοg.
    Υ&X6F;u have some reаllу g&X6f;οd aгtіcles and Ι think I ωould be a good asset.
    If you ever want to take ѕome &X6f;f &X74;he load
    off, I'd absоlutelу love to wr&X69;te ѕomе content for youг blοg in exсhan&X67;&X65; foг a lіnk ba&X63;k to &X6d;іne.
    Pleas&X65; shoot me an e-mаi&X6c; if іntereѕted.
    Κudos!

    M&X79; pagе airsoft pistols tan

    ReplyDelete
  6. That's the kind of image that i really thing is super image like.
    If more images very real like this were
    out there we'd be super full of graet images in the world.

    ReplyDelete
  7. Ӏt'ѕ rе&X6D;arkable &X64;еsigned &X66;οr me &X74;o have a web page,
    ωhich iѕ benеfi&X63;ial dеsig&X6e;ed &X66;οr
    my kno&X77;-how. tha&X6e;ks adm&X69;n

    Stοp by my website interest rate swap mis-sellings legal advice

    ReplyDelete

Ang Pambansang Blog ng Pilipinas Wazzup Pilipinas and the Umalohokans. Ang Pambansang Blog ng Pilipinas celebrating 10th year of online presence
 
Copyright © 2013 Wazzup Pilipinas News and Events
Design by FBTemplates | BTT