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Thursday, October 10, 2013

Reef Fishes Of The East Indies App : A Digital Guide to Every Known Reef Fish Species


Wazzup Pilipinas!

Building upon a strong foundation of science, partnership and field demonstration, Conservation International (CI) empowers societies to responsibly and sustainably care for nature and its global biodiversity to promote the long-term well-being of people.

CI recently released the “Reef Fishes Of The East Indiesapp, a digital guide to every known reef fish species in your region, the most biodiverse area on the planet.

Key points are:

Designed for iPad and Kindle Fire, REEF FISHES OF THE EAST INDIES doesn’t “stream” content, so you can be used out at sea, with no internet connection required.

This is the perfect digital guide for divers and nature lovers to use in the office, school, home or out on the open sea.

The app includes over 2,500 reef fishes of which 25 species are new to science. It summarises 60 years of research and exploration and brings greater understanding and valuation of the immense biodiversity of reef fish in the East Indies.
 


It is hoped that sharing this knowledge brings greater value to the biodiversity present here and we hope this will increase motivation and momentum for its conservation to ensure that these species and their delicate ecosystems remain in balance. Maintaining this natural capital is key to the region’s important tourism industry, and other ecosystem services the ocean provides the people.

The coverage area of the app includes the Coral Triangle (including Indonesia, the Philippines, Malaysia, Timor Leste, Papua New Guinea, and the Solomon Islands) which alone boasts 37% of the world’s coral reef fish species - more than anywhere else on the planet, as well as the South China Sea (including Brunei Darussalam to Vietnam and Singapore), the Andaman Sea (including Thailand, Myanmar, and the Andaman Islands of India) and Christmas Island in the Indian Ocean.



Stunning photographs and App screenshots available for download at: http://goo.gl/6Ny5vc

To purchase: http://reef-fishes.com/ Proceeds will support CI Indonesia’s marine conservation program.

For more information, contact: Emmeline Johansen, Regional Communications Manager, Asia Pacific Field Division, Conservation International | Mobile +64 277 793 401 | Email ejohansen.conservation@gmail.com

Also, please see www.conservation.org or visit us on Facebook and Twitter.
 

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