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Tuesday, March 26, 2013

Lamoiyan Kicks Off Advocacy Program To Mark 25 Years In Business


Wazzup Pilipinas !

“Project Silver”is the advocacy program of Filipino-owned Lamoiyan Corporation. It kicked off recently as part of their 25th anniversary celebration themed “Giving Hope, Sharing Smiles.”

Free medical and dental services were received by hundreds of residents of Barangay 73 at the PNR Compound in Caloocan City received  last March 3 through Lamoiyan Corporation’s community project, “Adopt-a-Barangay,” which aims to increase the awareness in promoting proper oral care and in treating head lice.

Lamoiyan Corporation Assistant Vice President for New Business Development Peter Paul Ang had the following message to share: “Starting this month, Lamoiyan Corporation is celebrating its 25th year in the business. Project Silver is actually one way of thanking our consumers for all the years they have been supporting our company. So it is but right that we do a medical-dental mission like this to really give back to them what we have received for the past years,”

During the event held at the community's covered court, residents participated in the oral health education, diet counseling, lecture on head lice and tooth brushing drill led by teams from both Lamoiyan Corporation and the Kalookan City Dental Society.

The people also benefited with free distribution of toothbrush and toothpaste, fluoride application, tooth extraction, and anti-lice treatment and shampoo.

Based on the survey of the Department of Education, toothache and lice infestation are among the top three reasons why public school children absent themselves from their classes mainly because of ignorance or inability to buy toothpaste or anti-lice shampoo.

Given that these problems still exist, Lamoiyan Corporation, according to Ang, is firm in its resolve to find a solution to these problems through its very own products—the first Filipino-made toothpaste and Licealiz shampoo—which are made affordable yet world class in quality.

“We are very thankful to Lamoiyan Corporation for choosing our community as one of the beneficiaries for their anniversary outreach campaign. It's really a big help for my constituents. We are very indeed,”Brgy. 73 Chairman Joven Llena said.

For its part, as a trade partner of Lamoiyan Corporation and in helping select the community to adopt for Project Silver in their area of distribution, Fast Trax Corporation (FTC) Supervisor Hans Castro stressed: “We are also to be part of this very meaningful and noble project. It’s really an honor for us to be a partner of Lamoiyan Corporation in its continued commitment of serving the Filipino people.”

FTC, being the exclusive distributor of Lamoiyan products in Metro Manila, and other 17 regional trade partners of the toothpaste manufacturer, are set to conduct other medical-dental missions in 24 more communities nationwide until June of this year.

“We are just beginning with a single step. Hopefully with this project, more and more people will become aware of proper hygiene, be it keeping their teeth or hair clean,” Ang said.

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