Digital Influencers Marketing Summit

Digital Influencers Marketing Summit (September 29, SMX Convention Center)

Work with influencers and brand advocates to generate awareness and interest in what you have to offer.



Develop activities and advocacies that will take your brand image to a different level. Let your customers define what your product is for them, take ownership, rather than you dictating what you want it to be.


The Digital Influencers Marketing Summit #dim2012 aims to empower entrepreneurs, marketers, and advertisers with insights on working with influencers and brand advocates.

It is also an ideal conference for those who are aspiring to become influencers and recognized brand advocates.

AGENDA:

8:00 – 9:00 Registration

9:00 – 9:45 Bloggers as Influencers and Brand Advocates

Featuring bloggers whose blog got recognized as “Top 10 Emerging Influential Blogs for 2012“.
10:00 – 10:30 Hitting Page 1: How Influencers and Brand Advocates are Shaping Search Engine Results (Speaker: Gary Viray and panelists: Tof Salcedo and more..)

Peers, personalities, brands, and media are playing a big part in influencing what an Internet user sees on their search engine results. This session will tackle local examples and techniques to hit that coveted page 1.

10:40 – 11:00 Celebrities as Digital Influencers and Brand Advocates
This session tackles how celebrities have used their social media presence to create news, discuss issues, generate trending topics, and push for their advocacies / endorsements / business.

11:15 – 11:45 SPONSOR KEYNOTE Talk

11:45 – 12:00 Raffle for event participants

Raffle for “Top 10 Emerging Influential Blogs for 2012” writing project participants.

12:00 – 1:00 BREAK

1:00 – 1:30 OPEN MIC: INFLUENCER’s PITCH SESSION

We are giving participants the opportunity to give a 1-minute pitch for a project or advocacy that they are into.

1:30 – 1:50 The DigitalFilipino StatsReport: Filipino Internet Users as Influencers and Brand 
Advocates Profile Report 2012.

DigitalFilipino is currently doing a face-to-face survey to build-up the profile of the Filipino Internet user. Part of the questions asked is whether they have used the Internet to influence others and gave opinion about brands. Result of the said survey shall be presented here.

2:00 – 3:00 DigitalFilipino – Search Profile Index Digital Influencers Marketing Awards
(Bernardo J.B. Mitra Sr. and Janette Toral)

Recognize various personalities using publicly available metrics to gauge influence. Some will also give a talk sharing their influencer experience. Prior to recognition, an initial presentation shall be made about the methodology used to come up with the influencers list without going through public nomination and voting.

3:15 – 3:50 Building Relationship with Influencers and Brand Advocates

Speaker: Rosario Juan (sharing experience with Twitter use) and Panelists: Elisa Escobar (Azalea Residences), and more…

Whether Filipinos are celebrating, debating, or helping each other, social media is a powerful social media outlet to bring like-minded people exchanging insights with each other. In this session, influencer Rosario Juan will share local industry observations, experience, and insight on how the platform is used for commercial, trend setting, political discussion, and helping others during time of crisis. There will also be a panel discussion sharing personal experience on becoming influencers, doing marketing campaign roll-out, and using social media for customer relationship management.

4:00 – 4:20 The Influencer Transformation
 
Speaker: Maita Siquijor (Architerra Manila Properties) and panelists
From traditional entrepreneurs and marketing professionals, a few brave the path of becoming an influencer themselves online. This session features their transformation story and share practical advice on how to go about it.

4: 30 Launching the Digital Influencers Community / RAFFLE

FEE:
Our typical conference fee is P7000 per day for this type of event. However, as we want to generate awareness to more entrepreneurs, marketers, and advertisers, we are reducing the cost to P1000 only. It includes a conference kit and certificate (for those who will be present from start to finish). Food is not included.

Parties registering and process their payment on or before August 31 can avail of our early bird rate of P500. We can only accept up to 1000 participants. NOTE that there is no extension for the early bird rate.

About "WazzupPilipinas.com"

WazzupPilipinas.com is the fastest growing and most awarded blog and social media community that has transcended beyond online media. It has successfully collaborated with all forms of media namely print, radio and television making it the most diverse multimedia organization. The numerous collaborations with hundreds of brands and organizations as online media partner and brand ambassador makes WazzupPilipinas.com a truly successful advocate of everything about the Philippines, and even more since its support extends further to even international organizations including startups and SMEs that have made our country their second home.